For Publishers

Acquiring Enewsletter Subscribers

Writing Enewsletter Content

Using Enewsletter Templates

Sending Enewsletters

Selling Enewsletter Ads

Marketing Enewsletters Social Media


Using Social Media to Promote Email Newsletters

Even in today’s social media-crazed world, e-newsletters can be a powerful marketing tool, if done correctly. Many bloggers even report building readership through their e-newsletter program.

While e-newsletters can help promote your social media, it works in the reverse as well. You can use social media to build your email newsletter program.

Here are some specific tips:

Using Slideshare to Market E-newsletters
SlideShare is a very easy to use online tool for posting a PowerPoint or similar slide show. Visitors view the SlideShare postings through their browser.

When you write a topical email newsletter article, put together a short SlideShare presentation showcasing the article's themes. Make sure you tag it appropriately with relevant keywords. On the last slide, promote your email newsletter.

Use LinkedIn to Market E-newsletters
Once you’ve built your LinkedIn network, you can use it to support your email newsletter program in several ways.

  • Pose a question to your network to gather editorial content. You can ask a question on LinkedIn regarding a relevant topic in your industry. Then provide a summary of the best responses in your next email newsletter
  • When you are working on an interesting article, you can talk about the subject in your regular updates to your LinkedIn network and provide a link to your subscription page
  • If you post SlideShare presentations within your LinkedIn account, promote your email newsletter on the last slide with a link to your subscription page.

Use FaceBook to Market E-newsletters
Connect your email newsletter to your FaceBook page. Here are some instructions:

If you use Vertical Response as your email platform, visit these instructions: how to market Vertical Response enewsletters on facebook.

If you use Constant Contact as your email platform, visit these instructions: how to market Constant Contact enewsletters on facebook.

If you use iContact as your email platform, visit these instructions: how to market iContact enewsletters on facebook.

  New eBook! Shows how to tap social media to get subscribers and free content! Click here.

email newsletter ebook


Find E-newsletters Your Customers Read

Visit our resources section and get a list of e-newsletters going to your target market.

Locate Books on E-newsletter Publishing

Visit our resources section for a list of the best books on publishing an email newsletter.

Find Software for E-Newsletter Publishers

Visit our resources section for a description of some of the top software for email newsletter publishers.
E-Newsletter Resource Center
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