For Publishers

Acquiring Enewsletter Subscribers

Writing Enewsletter Content

Using Enewsletter Templates

Sending Enewsletters

Selling Enewsletter Ads

Marketing Enewsletters Social Media


Tips for Marketing Email Newsletters

Email newsletters remain one of the best ways to stay in touch with a target audience.

To create a successful enewsletter, you need to:
  • build a list of subscribers
  • develop compelling content
  • create an easy to manage production and distribution system
  • develop good enewsletter templates

It all takes time.

Should you take the time to produce an email newsletter?

If you have the skill and time, an email newsletter is a great way to keep in touch with current, past and prospective customers.

To establish the right image, your e-newsletter should arrive on a regular basis, at least monthly.

If you don't have the time to do a monthly email newsletter, consider creating a current tips program, where you periodically send email tips to your audience

While sending occasional tips is less effective than a monthly email newsletter in remaining top-of-mind; the advantage is it requires less commitment.

You could also publish articles in other email newsletters If you don't have the time and resources to build your own email newsletter program, piggy-back on the efforts of others. Most industries have leading email newsletters, which your audience regularly reads.

For information on finding e-newsletters going to your target audience, see our information on getting a list of e-newsletters.




Find E-newsletters Your Customers Read

Visit our resources section and get a list of e-newsletters going to your target market.

Locate Books on E-newsletter Publishing

Visit our resources section for a list of the best books on publishing an email newsletter.

Find Software for E-Newsletter Publishers

Visit our resources section for a description of some of the top software for email newsletter publishers.
E-Newsletter Resource Center
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