Marketing Profs had a great post this week on some top trends in email marketing. One suggestion is to move “beyond” newsletters and allow subscribers to “like” your content on Facebook. I think this is a great idea. By combining email and social channels you can develop and build message synergy. Other take aways cited in this post include insuring that:
- Your email is ready for people on the go (e.g. mobile device accessible)
- Your email is relevant to the reader. If you don’t, you risk not getting through the reader’s in box filter.
- You promote using a personality to engage and to inform before you move to sell. So, don’t just stick to a corporate brand; because people engage with people.
- You use marketing automation appropriately, especially for lead nurturing. With a good marketing automation system, you leverage your time by writing a series of emails for a specific problem. When you find people with the problem you can solve, your automation system does the heavy lifting for early stage prospects.
You can read the full post here