New tool to engage viewers of online e-newsletters

If you link to a blog from your email campaign or e-newsletters, here is a new tool to enhance visitor engagement.

A soon-to-launch service called Highlighter, from Unique Blog Designs, allows visitors to comment on specific sections, highlight those sections, and share the highlighted section with friends.

The tool works on a variety of blog platforms WordPress, Blogspot, Tumblr, etc. Users sign-up by linking to their Facebook or Twitter account.

Once the blog publisher adds Highlighter, visitors can share content (or a specific passage or image) by highlighting the content. After the visitors highlighted a section of content, they select the channel to use for sharing (Twitter, Facebook, email, etc.).

Visitors can also comment on your blog about the highlighted section, if they too have a highlight account.

Blog publishers can customize how the highlight appears on their blog.

This tool is still in beta; but looks very interesting. You can read more about it at this link.

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