If you link to a blog from your email campaign or e-newsletters, here is a new tool to enhance visitor engagement.
A soon-to-launch service called Highlighter, from Unique Blog Designs, allows visitors to comment on specific sections, highlight those sections, and share the highlighted section with friends.
The tool works on a variety of blog platforms WordPress, Blogspot, Tumblr, etc. Users sign-up by linking to their Facebook or Twitter account.
Once the blog publisher adds Highlighter, visitors can share content (or a specific passage or image) by highlighting the content. After the visitors highlighted a section of content, they select the channel to use for sharing (Twitter, Facebook, email, etc.).
Visitors can also comment on your blog about the highlighted section, if they too have a highlight account.
Blog publishers can customize how the highlight appears on their blog.
This tool is still in beta; but looks very interesting. You can read more about it at this link.