We’ve listed some best practices for creating mobile-ready email newsletter. Why should you make sure your email template is mobile-ready?
By 2015 most folks will view email on mobile devices. In 2011, nearly 30% of the US online audience is using mobile devices to read email; so, it’s a good policy to insure your email newsletter template is mobile-ready.
To make sure your email newsletter is accessible to mobile readers, follow these guidelines:
- Use basic HTML along with a plain text copy of each message. A text-version insures all mobile-based subscribers receive a readable version of your email newsletter.
- If you don’t want to include a text-only version, keep graphics to a minimum and place links to articles hosted on your blog or website. This way you can monitor the click-throughs to each article.
- Include a strong call-to-action to measure results of text-only emails. This way you can measure the number of subscribers who take the action you promote, as a way to gauge performance.
- Use a top email service provider and auto-responder. The top providers use systems to detect the user’s viewing platform. VerticalResponse offers a good set of e-newsletter templates that are mobile ready; learn more at this link. Visit this link to see our current list of recommended email newsletter service providers.
- Set the max width of a line to 25 characters to avoid excessive wrapping on a mobile screen.
- Leave plenty of space between hyperlinks. Mobile readers use a touch screen to access an active link and can have a hard time getting through hyperlinks placed too closely together.
- Test your email template across multiple clients. Set-up accounts on gmail, hotmail yahoo mail and see how the template looks through your smartphone using those clients.