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To developed this list of the best email marketing blogs on the Web, we:

Reviewed the quality of the blog’s information
Determined the number and quality of sites linking to the blog
Analyzed how well the blog ranks in the search engines for important keywords

Many of the best blogs also provide email-marketing software. To make our list, the software companies’ blogs also provided useful information on a range of email-marketing issues. If you have a blogs to add to the list, please let us know.

1. Aweber
The Aweber blog covers a range of topics from how to set-up email marketing campaigns, to tips for autoresponders and email marketing through Facebook. This blog is not solely focused on Aweber’s product offerings. The blog includes links to helpful Aweber (product-oriented) YouTube videos. Aweber produces an excellent auto-responder service to help company’s build email marketing lists.

2. MailChimp
While the blog offers extensive information on using MailChimp’s tools, it also provides solid information on how to improve your email marketing efforts. The blog offers useful tips on current trends, such as insuring that your email message is mobile-ready.
MailChimp is an email service provider widely used by such top brands as TED, The Economist and Smashing Magazine.

3. Get Response
The GetResponse includes guest hosts/Webinar presenters on a variety of useful email marketing topics. Some recent topics included Email Follow-ups 101, How to Engage Your Audience, and Smart Tips from a leading SEO experts. The blog also includes top tips for effectively using the Get Response email software, which is used by companies such as Men’s Health, istockphoto and Intercontinental Hotels.

4. ProBlogger
ProBlogger is geared to writing, promoting and making money from a blog. Email marketers will find very useful information on topics related to developing and promoting content. The information on content is top-notch, which is why we included this blog on our list. One recent post discusses how to use email to post to your wordpress blog.

5. CopyBlogger
CopyBlogger provides very practical tips on how to do effective content marketing. We included this site because content development is often an ongoing struggle for email marketers, especially email newsletter publishers. Advertising Age listed CopyBlogger in its Power150 list. A recent post included How to Build Your Email Marketing List with a WordPress Web site. The blog also offers email-marketing tutorials.

6. VerticalResponse
The VerticalResponse blog is a true treasure trove of information. Unlike many email-marketing providers, this blog provides an extensive amount of basic (non-software-related) information. The category of topics listed covers more than 40 categories, including building email lists, email and the law, and email marketing analysis. When the blog covers the VerticalResponse product (a very small subset of its posts), it lets you know with a charming label “VR Shameless Promotion.” Janine Popick, CEO of Vertical Response, is a regular columnist with Inc Magazine and Huffington Post on email marketing.

7. Benchmark Email Marketing
Benchmark’s blog covers a range of topics from email marketing news to tips for growing your business. The blog includes specific email marketing tips for 10+ industries (such as associations/non-profits, wineries, real estate, etc.). The blog also hosts guest blogs from top industry leaders as well as a fair amount of product specific posts. Benchmark is an email marketing service provider.

8. Silverpop
Silverpop is a digital marketing technology provider that unifies marketing automation, email, mobile, and social. The Silverpop blog is very deep with excellent information on a wide range of email marketing topics including email marketing creative, metrics, b2b marketing, social, and more. The site hosts well-known industry leaders as guest bloggers. This blog gears its information toward larger email marketing campaigns, inline Silverpop’s target market.

9. MarketingTech Blog
This blog provides top tips on a range of marketing subjects, including email. Other subjects covered are analytics, automation, content, mobile, search, social, and wordpress. Recent posts in this popular blog included how to engage subscribers, combining email and social media, and more. The blog covers many aspects on online marketing in addition to email.

10. SimplyCast Email Marketing Blog
This blog is produced by SimplyCast, an email service and multi-channel communications provider. The blog provides some tips for improving email-marketing results. Recent topics covered email optimization, best practices, list creation and metrics. The blog also covers many topics related to using the simplycast system. The system has some big name clients including FedEx, Intuit and KimberlyClark.

11. Email Market Reports
Email Marketing Reports is one of the best independent email marketing blogs on the Web. This blog provides a wealth of information in every aspect of email marketing, from list acquisition, to campaign design. Recent blog posts covered how to write a shorter tweet, an overview of being CAN-SPAM compliant, and email fun facts. The website also lists a large list of useful resources for email marketing efforts. The blog is published by a single writer and can go through spells of inactivity; but the information is top-notch and resource section is very useful

12. Listrak Blog
This is a very informative blog by market leader Listrak, a provider of high-end email marketing services. The information is very useful for all levels of email marketing expertise, though Listrak’s services are most appropriate for the larger mailer. Topics covered include a full-breadth of subjects, including analytics, acquisition, engagement, layout, sweepstakes, and more. The information is top-notch and updated many times per month. Each blog post typically includes a graphic of a good email message and analysis of why it works.

13. Boomerang Blog
Published by email service provider, Boomerang, this blog also covers very helpful information. Recent posts covered email layout tips, combining email and social, improving metrics and an interesting discussion of the difference between measuring activity and analyzing results. Additionally, the blog covers tips for users of the Boomerang system.

14. BeRelevant Email Marketing Blog
This blog focuses on B2B email marketers and is published by an email-marketing consultant in Belgium. The publisher provides great “from the trenches” information. Recent topics included “Why recipients don’t open your email”, “Why email list segmentation matters”, and “Five insights to improve your clickthrough rates”.

15. Retail email blog
This blog tracks the email marketing campaigns of the top online retailers. The site displays some recent email campaigns for the big-brand, top retailers, along with a critique of the campaign. Responsys, a global provider of on-demand marketing solutions, publishes the blog. The blog also covers a range of topics, relevant to retail email marketers, including frameless email design, using animated gifs, opt-in forms and more.

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An email newsletter publisher, PinHawk, LLC, announced recently the launch of an iPad app for its email newsletters. With this App, subscribers to the publisher’s email newsletters get easy access to past content. The publisher’s App also enables subscribers to personalize their experience by selecting targeted information.

Should you think about an iPad App for your company?
The answer depends on the timeliness of your information and the habits of your subscribers. If you frequently send out very timely information to an audience that is on the go, an iPad App makes sense.

Top Factors for Developing an App

Set the goals for your App. Do you want to encourage more engagement with subscribers, get more subscriber feedback, encourage social media, or attract more subscribers? Set your priorities and let that guide your development. Keep it simple to start.
Develop a Content Integration Plan.
Think about how your subscribers interact with your email newsletters. What information do they view as most important and/or most popular? How can you easily give information to past relevant content? Will you need to change your archival system to group articles by topic rather than by issue?
Enable Personalization for On-the-Go Readers.
If you provide periodic updates on several hot topics, allow users to specify what topics are important to them. Enable users to flag important information and to customize what information they receive. Also, remember that people will be reading your email newsletter everywhere, at the office, in coffee shops, on the subway, in a chair at home, etc. Make sure your email iPad App delivers your info in very easy-to-read formats.
Keep Your Navigation Simple.
Stick with navigation schemes that are most familiar to your readers. Take a look at the most frequently used Apps, such as news readers. Look at the simplicity of those designs when you develop your App. Avoid a lot of splash and flash that interferes with content delivery. After all, your valuable cotent is why folks subscribed to your email newsletter.

Subscribers are very familiar with standard Web site designs. A home page helps them grasp the topic of your email newsletter. Use a magazine style to design the home page. Highlight important articles and allow expansion of the articles that most interest your readers.

Make Tap-links Obvious.
Make sure folks can easily understand with words to tap to get additional information. Build sufficient space around the tap-links to get readers easily to the next bit of content after they tap a link.
Build it or Outsource?
Think about whether you have the resources to build your own App. Apple makes it easy to get the software. To code the App, your developer should have some experience with iPhone Apps. Apple’s iPad development software (iOS SDK, software development kit) is inexpensive, at this moment is less than $5 and runs only on Mac computers with OS X version 10.6.6 or later. If you do not have the resources in-house, look for local developers or search elance for an experienced iPad App developer.

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Gamifying involves applying gaming techniques and concepts to a non-game interaction. Companies use gamifying when they want to encourage a desired audience behavior.

While the idea of making email marketing more engaging is not new, gamifying takes the fun factor to a completely new level. This new approach adds reward-based incentives to elicit the desired visitor or subscriber outcome.

You can use games to build visitor loyalty under the guise of play. To design a winning game strategy, you should:

Define the behavior you want to encourage (sign up for a enewsletter, visit the site more often, browse a web page, view a Webinar at length, refer friends, “like you” on Facebook, etc.)

Decide the value of the behavior. Think about your sales funnel. What leads a visitor to make the final purchase? Place a higher-value on the activities closer to the bottom of the funnel. A visitor signing up for a demo is probably worth more than a visitor downloading a PDF.

If you want to get more engagement for your email newsletter, you could encourage user-generated content. Ask readers to submit a case study or event based on your industry. Post the submissions on your website and ask visitors to rate each entry. If you sell customer service software, for example, you could ask folks to submit the oddest customer support question they ever received. You could ask viewers to vote on the best “odd” story.

Think about the potential prize. What will you give for the desired behavior? Example: encourage people to refer friends to signup for demo and offer the folks with the most referrals a coupon, credits toward purchase, a free (valuable) ebook.

Determine the games mechanics. The best gaming tactics allow players to see their game progress and score. For example, award points for properly taking a short quiz at the end of a Webinar. Post top scores on the game page and send reminder emails to keep players in the game. If you run a game for several months, you can publish updates in each weekly or monthly e newsletter.

A Gamifying Example:
A local TV station in Washington, DC continuously promotes a “like us on Facebook” contest. Each week the station announces a new contest. Last Sunday they offered to give away an iPad in a random drawing of viewers who newly “liked them” by Friday. During the 6pm broadcast, they announced the winner on the air.

While you may not have the reach of a metro-market TV station, you do have regular touches with your market place. Once you launch your game, announce the contest and awards in multiple places (your email signature line, website pages, blog, twitter account, etc.)

Keep it simple and make it fun.

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Amber Ricchetti, a manager with Vertical Response, posted an interesting item on the top take aways from a recent content marketing conference, ContentWorld.

She reports that the conference offered 5 tips regarding content marketing. We think these are great tips for content marketing and have added some additional thoughts.

Earn Trust: You will earn your readers’ trust if you provide valuable information. Provide information (including free info) that offers real value to your audience. We’ve had some clients say, “we do not want to give-away the store”.

While you may need to protect proprietary information, don’t over think this. With so much info available for free, prospects might as well get if from you. If you deliver great information, prospects think more highly of you. You should give valuable info as freely as possible, the fewer strings attached the better.

MarketingSherpa has shown that freely given whitepapers, which do not require an email in exchange for the download, have a higher take rate. If you brand the content, you can dramatically expand your content’s reach, even when you give it away.
Develop a Real-Time Mindset: A real-time mindset refers to providing very current information. This is information happening now, not last month.

A pioneer in this concept is David Meerman Scott (a presenter at ContentWorld), who talks about real-time content marketing.

We advise customers to create a content-idea-portal, which dynamically captures information from across their domain of interest. With a content-idea portal, you can have regular feeds from Google news, top industry blogs, industry publications, etc. You would use these feeds as the basis of content marketing activities such as tweets, blog posts, forum answers, etc.

To build your credibility, you can add your analysis of the news and information rather than just re-tweeting or posting a hyperlink in a blog post.

With information moving as fast as it is, you should try to be among the first with valuable insight for your audience. To set up your content-idea-portal, think about what is relevant to your customers and prospects. If you need help, contact us for more information.
Integrate Your Story: Certainly, as you distribute your content, you want to integrate your own story.

First, you need to find your story. In her post, Amber points out that many businesses think they do not have a story or they think their story is boring. She mentions that Ann Handly, of MarketingProfs, defines the company’s story is the behind-the-curtain type information. The back-story of who you are as a person, brand, or company.

A company’s story often serves as the root of it all. To build your story, make sure you are authentic and truthful. If you develop a good story, you can build a good content marketing strategy.

Conduct a Content Inventory: A common dilemma many businesses face is how to find good content. You probably have much more information than you realize.

We work with a renewable energy company that gives several trade conference presentations each year. The company’s CEO also participates in panels and responds to detailed questions from prospects via email. All of these elements can be part of the company’s content inventory.

First, you need to take stock. Interview the subject matter experts in your company to see what great content is lurking in their digital lives. For our renewable energy client, the CEO’s industry presentations and interactions offer a great basis for white papers, how-to-sheets, slideshare presentations, etc.

Once you have a complete inventory, you can then figure out how to use it. You can also pinpoint any content holes you need to fill.
Intrigue: For this final point, Amber cites conference keynote speaker, Sally Hogshead, as saying that you don’t have to have the best product or biggest budget to succeed.

Sally suggests companies strive to fascinate their audience. You can do this by wrapping the more mundane parts of your content with your own story (see #3 above). Think about what makes your company interesting and include those messages along with the technical info.

The best way to intrigue is to offer captivating, one-of-a-kind information. You can use many of today’s channels, to test messages to see what gets the best results

You can read more Amber Ricchetti’s post at the following link

Posted in Content Marketing | Tagged content marketing, email newsletter content | Leave a comment

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If you link to a blog from your email campaign or e-newsletters, here is a new tool to enhance visitor engagement.

A soon-to-launch service called Highlighter, from Unique Blog Designs, allows visitors to comment on specific sections, highlight those sections, and share the highlighted section with friends.

The tool works on a variety of blog platforms WordPress, Blogspot, Tumblr, etc. Users sign-up by linking to their Facebook or Twitter account.

Once the blog publisher adds Highlighter, visitors can share content (or a specific passage or image) by highlighting the content. After the visitors highlighted a section of content, they select the channel to use for sharing (Twitter, Facebook, email, etc.).

Visitors can also comment on your blog about the highlighted section, if they too have a highlight account.

Blog publishers can customize how the highlight appears on their blog.

This tool is still in beta; but looks very interesting. You can read more about it at this link.

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Your email campaign (or newsletter) will not work if the recipient’s firewall blocks it or the receiving system sends it directly to the spam folder. Here are some top tips to insure recipients receive your message.

Steps to take when you create your email:

Use creative and relevant subject lines.
Place an individual’s name (or company name) in the from field and be consistent, test which works best. Make sure the reply email works.
Include an “add to address book” at the top of your email. When recipients place your email in their address book, you will avoid the SPAM folder.
Place your physical address and phone number in the footer (required by the CAN SPAM Act).
Get more Tips on Creating An Email Newsletter in our Ebook.

Steps to take before you send your email:

Follow standard double opt-in to build your list and give recipients a clear path to unsubscribe.
Make sure the IP sending your email is not on a blacklist. You can check your sending IP with a variety of tools including MXToolbox.
Check your sending reputation. SenderScore is a free reputation service that grades the sending IP.
iContact provides good information on how to insure email deliverability. They think sender authentication is an important in reaching the inbox and use 3 vital authentication keys (SPF, Sender ID,DKIM). Read more about iContact’s authentication keys at this link.

Steps to take after you send:

Make sure you honor any unsubscribe requests quickly. A good ESP should do this automatically for you.
Watch your stats for bounces, opens and clicks.
Be ready to respond to replies after you send out. If you are using a call to action, have your response email ready to go.

If you follow these best practices, you are well on your way to building a successful email campaign or email newsletter program.

Posted in Email Newsletter Content and Design, Sending Email Newsletters | Tagged email sending tips | Leave a comment

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Vertical Response (VR) announced yesterday that its system now enables customers to include social sharing icons in their email messages and email newsletters.

If you use VR, you can use these tools to allow email newsletter recipients to spread your message easily to their Facebook, Twitter and LinkedIn networks.

I think this integration is a great step forward in merging two valuable communication channels. If you want to build a robust communications program with your customers and prospects, you must use both email marketing and social media.

Email marketing gives you more control of the message channel and social gives your message an amplifying effect. Similar to the ripples in a pond after throwing a stone.

VR’s system will also allow customers to track which recipients share an email message with their social networks. By watching the number of Facebook Likes, Twitter Tweets (and Retweets) and LinkIn Shares, you can measure how far your “ripple effect goes”.

If you have not yet added social media to your customer outreach, consider this as an easy first step. Set-up your corporate accounts for FaceBook , Twitter and LinkedIn.

Ask your current email service provider how they integrate with social media. If they do not have a robust integration package, you should take a trial run of Vertical Response.

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5 top tips for improving email subject lines:

Every email newsletter or email marketing message you send, carries a subject line. Your recipients read the subject line and make quick decisions about whether or not to read the body copy of your email message. Here are 5 tips to improve the open rates of your email messages.

Deliver what you promise. Make sure you subject line adequately reflects what the user gets in the click through. The objective of the subject line is to get recipients to open your email. Once they read your email, your objective is typically to promote click-throughs to your Web site.
Your subject line should be intriguing but not misleading.

As hubpages said in its post on the subject line
“If after you’ve tested a number of variations and you still get low open and click through rates it’s not the fault of the subject line – it’s probably your offer. Writing bait and switch subject lines won’t change the eventual results either; they will just make people leery about reading your next email.”
Match the audience. Make sure your subject line appeals to your audience. I just got an email promoting consulting services for biotech companies. We have nothing to do with that.
If you have a large list, you should break your list into subsets and make a subject line separate for each subset.
Consider a longer subject line. Marketing Experiments provides a case study for increasing the length of the subject line. In their published case study, the clicks increased when they increased the subject line text.
In their case study’s first email, the subject line read: “First Look at New Products, Technology, and More.”

In this case study’s second email, the tester added the company’s name to the subject line. Results the second sending increased open rates by more than 8%.

You can read more about the case study at this link.
Avoid SPAM subject lines. We have a new ebook on how to create effective email campaigns that includes a long list of SPAM trigger words to avoid. If you would like more information on our ebook, please contact enrc@marketwise.net. Below is an interesting word cloud graphic of SPAM words to avoid:

Email SPAM words to avoid in subject line. Source: 100 Junk mailed Mac emails, by Thomas Hawk
Always test. We provide a full chapter about testing email subject lines. You should create two slightly different versions of your email. Send one half of your list an email with one subject line. Send the other half an email with the same body copy; but include the slightly different email subject line.
You can get more information on writing and testing email newsletter subject lines in our new ebook on how to create effective email newsletters.

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Benchmark posted great tips on developing good content for b2b newsletters. I’ve listed their six tips below and re-ordered them based on what gives the greatest value to a reader.

Interview Clients
Publishing an interview with a top client is a great idea. It’s a win-win. You give your top client some PR. Your interview should focus on providing useful tips to your readers. If your article allows, use the interview to show case how your product or service helped your client solve a problem.

Discuss New Products
Do mention any upcoming launch of a new service (or product). One word of caution: don’t over sell. Make sure your information is not merely a sales message. Include some great info on how the new service helps solve a common or significant problem in a unique way.

Summarzie Relevant Recent News
You should use your B2B email newsletter to show your team is keeping up with your industry. You can do this by highlighting important industry news. If you establish a content idea portal, as we suggest, you will find this type of article easy to pull together. You can also use this section to list important events in your industry. I get a local email newsletter that lists all of the upcoming local events related to marketing. I watch for that email newsletter every month.

Spotlight Trends
In addition to news, you should include your commentary on what you see as important trends in your industry. In the email newsletter industry for example, two trends are very hot right now: email to mobile devices and integrating email and social. We use our newsletter and blog to keep readers up to speed on these trends. Think about what’s important to your readers.

Give Tips for Coping with Future Trends
Provide information on how your company will help customers adapt to future trends. You may not want to get too far ahead…but, if you share plans for helpful new products and services, you show your company is forward thinking.

Respond to FAQs
You can also use your email newsletter to address commonly asked questions. This can save your service team time and can help clients that face similar issues. You can also use this section to solicit questions from your readers. This is a great place to use Twitter or Facebook.

As Benchmark says in its post, “B2B marketing is all about content. Your emails need to be engaging, entertaining and above all, informative. The more informed your business customers are about your products and practices, the stronger and more lucrative your relationship will be.”
You can read the full article at this link.

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